Shady figures are sitting in dark smoke-filled rooms with a mountain of crumbled betting slips at their feet. Sound familiar? This was the scene found in betting shops across the world only a few decades ago.
The introduction of online betting was a game-changer. Anyone could sign up and place bets on their favorite sports and upcoming events. Technological advances, such as live odds, have helped to increase the popularity of online gambling, and allowed it to attract a whole new generation of bettors.
The Social Element
Online betting has shifted the emphasis away from winning a bunch of money to the social aspect of the experience. Real-world casinos in Las Vegas and Atlantic City remain wildly popular, due in part to the social experience that they provide.
In recent years, the legalization of online gambling across several states has opened this social aspect of gambling to more and more people. Currently, there are 30 states that allow online gambling and 17 states that permit online sports betting.
New technology makes it even easier to enjoy a more social gaming experience online. Technologies like virtual reality and artificial intelligence bring people together in the online world. You no longer need to dress up and head to a brick and mortar casino to get the whole social experience.
More Social Responsibility
Betting has traditionally been associated with crime, but online betting operators have worked hard to overhaul their image and present gambling as a much more wholesome pastime. Commitments to responsible gambling and fair play have revitalized the image of online betting.
People want to know they’re protected when they play. These days most companies are required to make these commitments if they wish to obtain a license to open an online sportsbook.
Some online betting companies have even made commitments to charitable causes and have published their carbon consumption rates. The modern consumer cares that the businesses they support are socially responsible. Without giving back to the community, it’s difficult for brands to gain traction.
Reliable Social Proof
It’s always been difficult for new players to avoid the minefield of fake sites and brands linked to tax avoidance and outright crime. Comparison sites have increased transparency across the industry and helped players to make their decisions responsibly.
Comparison sites offer an overview of all the major (and minor) players. By giving players all the information they need, everyone can feel more comfortable creating an account with an online gaming brand.
The Power of Mobile Technology
Arguably the most significant influence on the increasing popularity of online betting is improvements in mobile technology. Nearly all of the growth in online betting comes from mobile apps.
Gambling on the go fits in with the increasingly busy world we live in. Now, people can get involved more easily than ever, even if they only have a few minutes to spare.
The more people discover the innovative apps online betting companies offer, the more acceptable the practice becomes.
In many ways, online betting has democratized the world of gambling. You no longer need to be a middle-aged male to feel comfortable placing a bet. People in their 20s, senior citizens enjoying their retirement, new mothers, and everyone in between, now feel that it’s socially acceptable for them to be betting on their favorite sports and events.
What About the Allure of the Big Jackpot?
Generations of bettors dating back to the early 20th century have been drawn to gambling by the dream of changing their lives just by hitting that one big winner. But is this still a relevant stereotype in the 2020s?
The truth is most people know that they’re unlikely to become overnight millionaires. They know the profits they make are more likely to amount to a great night out rather than give them what they need to completely transform their lives.
And that’s okay.
The new generations are focused not on making money and changing their lives but on having a great time. That’s why online betting companies have invested so heavily in the entertainment aspects of betting.
Of course, winning is fun, but today’s bettors concentrate more on the overall experience.
Online betting has changed the way that gambling is viewed in today’s society. Players now expect something different, and betting companies have risen to meet the challenge.
New technology, a shift in business practices, and an alteration to the way these brands market themselves, contribute to bringing online betting to a new generation.