“As many are aware, in recent years ads have been integrated into 2KTV segments,” The statement reads.
“Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes. Thanks for your continued feedback.”
Many were upset that these ads were occurring in a game that is retailing at full-price, and this issue was very similar to what occurred in UFC 4, which also added advertisements weeks after release.