A Think With Google research shows that most car buyers begin their research online rather than go to a dealership. So, if you want your auto business to attract more customers, you need to incorporate digital tools into your marketing strategy.
Selling cars online increases your reach. When you have an online store, your profits are no longer determined by the number of customers who physically visit your dealership. Not sure how to go about it? Here’s how to start selling cars online.
- Update and Optimize Your Website
More car buyers are now closing deals online. In 2020, due to the pandemic and social distancing rules, about 30% of new car sales in the U.S. were completed online. Before the pandemic, less than 2% of vehicles were bought digitally. These days, buyers are more likely to shop from a dealership if they can complete all the processes online without going to the store.
Update your website and optimize it for search engines. Use keywords to make sure it ranks for search terms buyers are using. It should be user-friendly and have clear call-to-actions. If customers can navigate your website easily, they’ll be more compelled to buy. In addition, your website should have detailed information about the cars available and your contact information.
- Manage Customer Reviews and Ratings
Potential customers use online reviews and ratings to determine whether they’ll buy a product or a service. According to a report, about 93% of consumers say that online reviews influence their purchase decisions. Get your loyal customers to leave reviews about your dealership’s services. This will go a long way toward making your business stand out. Good reviews will make your dealership appear credible, reliable, and professional.
- Upload High-Quality Images
Whether you frequently post on social media or publish blog posts on your website, it’s important to use quality images of the cars you are selling. High-quality images help sell your products because they influence potential buyers to buy.
You should take high-resolution vehicle images and ensure they clearly show car exteriors and interiors. Remember, a picture is worth a thousand words. If prospects like the images they see on your site and social media accounts, they will be more likely to buy.
- Integrate Digital Marketing Tools
Because more people have switched to online shopping, your dealership needs to have a strong online presence. Digital marketing tools like analytics tools, email marketing tools, and social media marketing tools can increase your brand’s online visibility.
Use social media platforms such as Instagram and Facebook to market your business. You can use ads on the platforms to connect with your target audience. Email marketing and video advertising tools can also help you to reach more prospects online.
- Use Google Tools
Tools such as Google My Business make it easy for car buyers to find your dealership online–on Maps and Search. Claim your business by registering it on the free platform to make it easier for potential customers to find you. Once your business gets listed, people can contact you easily and leave reviews after they buy from you. Other Google tools you should use include Google Ads, Google Trends, and Google Analytics.