Timeous, concise communication positively influences the growth of any business. When your customers are satisfied, your business will do better because satisfied customers bring more business to your door. The quickest and most affordable way to market your business is by word of mouth and the mouths spreading your business’ good cheer are your happy customers.
Superchat is a new communication system that brings all your messages into one inbox to make it easier to respond to your customers and also create offers suited to their needs.
Technology has revolutionised how businesses interact with their customers, and in order to stay afloat, your business has to adjust to the new norm. Customers expect you to be available when they need you across all platforms. Take, for example, a retail chain like Asda or a linen shop like LinenCupboard. These two communicate Asda offers and linen sales and promotions via social media, online catalogues and email brochures. Integrating the Superchat system into their communication flow will make a big difference in their response time and general interactions with their customers, a much needed upgrade in a world that is constantly changing technologically. It will also help them to easily keep track of how each platform is performing with regard to marketing efforts.
Let’s look at the other benefits of communicating with your customers via Superchat.
- Organised Communication
Superchat allows you to receive all your messages and emails in one inbox. It is able to fetch messages from Instagram, Facebook, WhatsApp Business, Telegram, Google Business Chat, Webchat, SMS, and email. This means that you only need to look in one place for all your messages rather than having multiple tabs open in order to respond to inquiries or queries from your customers. It also means that it is easier to keep a record of all these conversations in one place should there be a need for any one of them to be pulled out.
- Multiple device accessibility
You do not have to be sitting at your desk computer to access the Superchat inbox. You can use it on your phone or tablet, which means that you will be able to respond to your clients as soon as messages, emails, or SMS’ come in from wherever you are.
- It helps you tailor-make solutions.
Depending on which platform your customer chooses to use, it makes it easier to tailor-make solutions and offers which are best suited to their needs. For example, customers who prefer to use emails may have a different set of general marketing values to those who use Instagram. The platform they use also speaks to their preferences in the context of marketing; how you would sell/pitch a product to a Facebook user is different from how you would do it on WhatsApp for Business.
- It improves customer experiences.
The biggest reason behind this is that you are speaking to your client on a platform on which they are comfortable, making it easier for them to articulate what they need from you without anxiety. Furthermore, you can respond to them accordingly and timeously on the same platform, which makes the whole process much smoother. Superchat is a perfect solution for this very reason.
While technology is great and Superchat has created a way in which businesses can flow better with their customers on the different platforms, the need for physical human interaction cannot be negated. The Coronavirus pandemic has undoubtedly made this more complex, but we must do our best to remain humane when dealing with people, even from behind a screen. Superchat is going places, and we love it!
