You don’t need a website, a funnel, or complex ads to start generating profits online.
In this case study, I’ll share how I used Meta ads (Facebook, Instagram, WhatsApp) to earn ₹1 lakh, starting with just ₹100.
The first week of the campaign.
Yes, you read that right—no website, no fancy landing pages, and no high-tech tools. It’s just a simple strategy that worked wonders.
The strategy I’m about to share is straightforward yet powerful. It’s based on using three messaging apps—Facebook Messenger, Instagram, and WhatsApp—to connect directly with potential clients.
This approach is ideal for online consultation services, like astrology, that can be offered via voice or video calls. No website, no complex systems, just an efficient and cost-effective method to start making money right away.
About Me
I’m Pradeep Yadav, a digital marketer with over 5 years of experience in the field. I’ve lived in both Mumbai and Singapore throughout my career.
I am also the founder of thewestnews.com, a platform where I share content related to current affairs and trends catering to the American audience.
How I Achieved This
Starting Small with ₹100:
I decided to start with a small budget—just ₹100. Why? Because I believe in testing the waters first before diving in. With this modest investment, I tested two ads targeting a specific audience interested in astrology consultations.
The result? A surprising ₹900+ in return. That’s almost 10 times the initial amount I spent! This approach allowed me to maintain an average profit of 250% from my ad spend.
The key takeaway here is that you don’t need a huge budget to get started; it’s all about experimenting, analyzing results, and optimizing along the way.
By starting small and staying focused on what works, I was able to scale my results without risking large sums. It’s all about starting with what you can afford and gradually building from there.
Step-by-Step Process: How You Can Do This Too
1. Choose a Skill to Offer
The first step is to identify a skill or service that you can offer through consultations. This could be anything you’re proficient in, such as astrology, coaching, counseling, digital marketing, fitness training, etc.
It’s important to select something that you’re passionate about and that has a demand in the market.
For instance, I chose astrology, a field I have experience in, and created a page dedicated to offering online consultations.
2. Set Up Your Instagram and Facebook Pages
Once you have your skills, it’s time to create your social media presence. Here’s how you can set up your Instagram and Facebook pages for success:
- Instagram:
- Add a professional bio: Make sure your bio is clear and concise, highlighting the services you offer. Include contact details and a call to action (e.g., “Book your astrology consultation today!”).
- Set up highlights showing your work: Use Instagram Highlights to showcase your work, be it success stories, testimonials, or behind-the-scenes glimpses of your process.
- Create a “Client Reviews” section: This builds social proof and helps potential clients trust your services. You can either use Instagram Stories to feature reviews or create posts specifically dedicated to client testimonials.
- Post helpful content: Share tips, insights, and helpful content that relates to your skill. If you’re offering astrology services, post daily or weekly astrology tips, insights, or predictions. Include images, videos, and infographics.
- Share a bit of your personal life: Connect with your audience by adding a personal touch. Share moments from your personal life through photos and videos, as this helps humanize your brand.
- Facebook:
- Create a Facebook page: Your Facebook page acts as an extension of your Instagram, providing another touchpoint for potential clients.
- Merge your Instagram with Facebook using Meta Suite: By linking your Instagram account with your Facebook page, you’ll have a more streamlined experience managing your posts and ads.
- Switch your Instagram account from personal to professional: This enables access to analytics and allows you to run ads directly from Meta Ad Manager.
- Verify your Facebook page: Verify your Facebook page using a phone number so that your WhatsApp business number can be used in the campaign.
- Use WhatsApp Business: Ensure you’re using WhatsApp Business, as Facebook will only allow you to link your WhatsApp to your page if you have a Business account.
3. Creating Ad Creatives
Once your pages are set up, it’s time to create eye-catching ad creatives that will grab attention.
- Use Canva: Canva is an easy-to-use design tool with a wide variety of templates that you can customize to suit your brand. Design ads that highlight your services, benefits, and a clear call to action (e.g., “Book your consultation now!”).
- Keep your designs simple and to the point, with attention-grabbing visuals that will entice users to click through and connect with you.
4. Setting Up Meta Ads
With your ad creatives ready, head to the Meta Ads Manager to start running ads.
- Create an ad account: If you don’t already have one, create an ad account within the Meta Ads Manager. This will be the hub where you manage all your campaigns.
- Choose the right campaign objective: Start with a Sales or Engagement campaign, depending on your goal. Since the aim is to drive consultations, an engagement campaign may be a good starting point.
- Select your audience: Meta provides powerful targeting tools to help you reach your ideal audience. Choose your audience based on interests, demographics, and behaviours. For example, if you’re offering astrology consultations, target people interested in astrology, spirituality, and similar topics.
- Add your WhatsApp link in the ad: In the creative section of your ad, include your WhatsApp link. This makes it easy for potential clients to reach out directly and start a conversation with you.
5. Turning Leads into Customers
Now that your ad is live, you’ll start receiving leads through messages on Facebook Messenger, Instagram DMs, or WhatsApp.
- Respond promptly: It’s essential to reply quickly to any inquiries. Building trust early on is crucial, and a prompt response shows professionalism.
- Engage and build rapport: Once you’re in contact with potential clients, engage with them, understand their needs, and offer solutions. For example, you could offer a brief consultation or provide them with insights, which will help convert these leads into paying clients.
- Offer additional value: Beyond just offering your services, consider adding value to your conversations, such as giving a free mini-reading or sharing helpful tips. This increases the chances of turning inquiries into consultations.
6. Starting from Day 1
One of the best things about this approach is that you can start earning from day one. The simplicity of this method means you don’t need a website, a funnel, or any complex systems to begin profiting. All you need is a good skill, effective ad creatives, and the right tools to connect with your clients.
Results and Insights
Initial Success
When I first started, I invested just ₹100 into two ads, and to my surprise, I made ₹900+ in return. That’s almost 10 times my initial investment! Maintaining an average profit of 250%, this method proved to be incredibly profitable right from the start.
What stood out to me was that I was able to generate consistent results with minimal risk and effort.
This success didn’t come from some complicated or expensive strategy—it came from a simple, straightforward approach. I tested, optimized, and refined my ads, learning quickly what worked and what didn’t.
The real key here is that with the right targeting and a clear offer, even small budgets can yield significant returns.
Simplicity and Scalability
What makes this approach so effective is its simplicity. By focusing on direct communication and leveraging the power of Meta ads, you eliminate the need for complex landing pages, sales funnels, or expensive website maintenance.
The ads target a specific audience, and once you’ve captured their attention, you engage with them directly through messaging apps like WhatsApp, Facebook Messenger, or Instagram.
This method works particularly well for services that can be delivered through a simple call or video consultation. Whether it’s astrology, coaching, counseling, or any other consultative service, the process is easy to replicate and scale.
As you get more comfortable and start refining your ads, you can increase your ad spend, target more people, and watch your profits grow.
Final Thoughts
The beauty of this strategy is that it requires minimal investment to get started and can scale quickly. You don’t need a website, complicated systems, or a big budget.
Whether you’re offering astrology consultations, coaching, fitness advice, or any other service, this approach can work for you too.
All you need is a clear offer, a simple ad strategy, and the willingness to engage with your potential clients directly.
Don’t overcomplicate things. You can start with just ₹100 and see how powerful this simple strategy can be. There’s no need to wait—take action now and watch your business grow!
Need Guidance?
If you’re feeling stuck or unsure of how to get started, feel free to reach out. While I am often occupied with work, I do make time to help others when I can.
Whether it’s setting up your ads, choosing the right audience, or improving your creatives, I’ll do my best to guide you through the process whenever I get the chance.
Starting your own online consultation business doesn’t have to be overwhelming, and I’ll make it easier for you when I find time to assist.
Final Words
This straightforward method of using Meta ads and messaging apps to generate income has huge potential. With minimal upfront cost, you can start earning today—just like I did with astrology consultations.
The beauty of this approach is its simplicity and effectiveness. You don’t need complicated funnels, websites, or big budgets—just the right skill, the right tools, and the willingness to engage with your audience.
By following these steps, you too can start earning consistently from your services.
