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    Home»News»Drew Brees stages a fake lightning strike as a marketing gimmick for a betting website
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    Drew Brees stages a fake lightning strike as a marketing gimmick for a betting website

    The West NewsBy The West NewsDecember 3, 2022Updated:December 3, 20222 Mins Read
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    Drew Brees stages a fake lightning strike as a marketing gimmick for a betting website
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    Drew Brees stages a fake lightning strike as a marketing gimmick for a betting website

    Drew Brees, quarterback for the New Orleans Saints and a legend in his own right, pretended to be hit by lightning in a publicity stunt for the gambling website PointsBet.

    The tweet shows Brees filming a commercial for PointsBet in Catatumbo, Venezuela, an area notorious for lightning strikes, when a bolt supposedly hits him, throwing the production off track.

    As of Friday noon, it had had racked up over a million views.

    Brees later posted a video in which he said he is fine and “buzzing” about the sportsbook’s latest promotion involving its “lightning bets,” which allow customers to place wagers during the course of a game.

    Whoa! BREAKING: The extended footage of Drew Brees getting struck by lightning proves it was real pic.twitter.com/WP78c98yZr

    — Matt Lyons (@mattrly) December 2, 2022

    This antic occurs since online sportsbooks are increasingly competing for new business.

    Washington University in St. Louis sports business department head Patrick Rishe commented, “Well it’s certainly a shock, literally and figuratively, I would say this is probably one of the worst decisions he’s made as a public figure.”

    According to Rishe, “but boy, this really feels like it’s crossing the line.” The online sports betting market is dominated by DraftKings and FanDuel, thus PointsBet clearly wanted to do something extraordinary to garner attention in the market.

    Time to let you in on a little fun we've had with @drewbrees guys. He's alive and well and "buzzing" for a weekend of free bets. Keep your eyes on our channels all weekend for bet drops for US vs. Netherlands, College Football and NFL. pic.twitter.com/vhnLm5S0Cw

    — PointsBet Sportsbook (@PointsBetUSA) December 2, 2022

    The Brees camp did not provide a remark in response to our request. PointsBet, which is listed on the Australian Stock Exchange and has offices in the US, Canada, and the EU, has signed Brees as an ambassador.

    Drew Brees News Sports
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