Will ‘Avatar: The Way of Water’ recover its cost?
Everyone thinks the movie “Avatar: The Way of Water” is going to be a tremendous success, but director James Cameron is keeping his feet firmly on the ground.
The director is so invested in the success of the next picture that he considers it crucial to the continuation of the series.
The 68-year-old knows that a lot has changed in the film industry since 2009, when the original ‘Avatar’ came out.
In the time after, streaming has become increasingly popular, but a worldwide pandemic has also caused widespread disruption.
In a recent interview with Slashfilm, Cameron discussed both of these issues.
Even though Cameron has usually made a profit (or made a lot of money) from his endeavours, he is not so sure this time.
The filmmaker has taken a reasonable approach in light of this in anticipation of the 16th of December release.
In light of the current state of the film industry, Cameron thinks doubtful that a third instalment will be made if the sequel fails to generate significant revenue.
“The market could be telling us we’re done in three months, or we might be semi-done, meaning: ‘Okay, let’s complete the story within movie three, and not go on endlessly,’ if it’s just not profitable,” added Cameron.
Even after I penned these things, the world has changed. The combination of the pandemic and online streaming is devastating.
“Or, conversely, maybe we’ll remind people what going to the theater is all about. This film definitely does that. The question is: how many people give a s*** now?”