Why Kim Kardashian and Kylie Jenner Want Instagram to Not Become Tik Tok
As the most-followed woman on Instagram, Kylie Jenner, retweeted a critique of the app’s recent revamp that requested it to “stop trying to be TikTok.”
“PLEASEEEEEEE,” Jenner pleaded emphatically. Shortly after, her famous sister and co-star Kim Kardashian chimed in, reposting the same photo and leaving a comment reading “PRETTY PLEASE”.
In an effort to mimic Bytedance Ltd.’s TikTok, Meta Platforms Inc. has redesigned Instagram and Facebook to emphasise short-form videos and an algorithm that recommends content to those who are not already following it. Protests about the adjustment have been made by some users who claim they only want to read the posts they signed up for.
To put it another way: “Make Instagram Instagram again,” as the complaint from the account @illumitati puts it. “I just want to see cute photos of my friends.”
Influential social media sites have made Jenner’s views sought after. She has 360 million followers on Instagram, compared to 326 million for Kim Kardashian. Snap Inc.’s parent firm Snap Inc. lost $1.3 billion in market value in a single day following Jenner’s tweet condemning Snapchat in 2018.
When it comes to goods sales, members of the Kardashian-Jenner family rely heavily on Instagram. Those who are already renowned on Instagram may find it more difficult to be seen by their fans after the company’s algorithm adjustment, which favours up-and-coming content creators.