Why has South Africa discontinued Hellmann’s mayonnaise?
Hellmann’s mayonnaise, an American brand owned by Unilever, is being pulled from the South African market due to a lack of demand and “highly inflationary import costs.” The iconic mayonnaise is being removed from shelves across South Africa as of Tuesday, January 31. The United States, though, would still have it.
It’s “hard” to say goodbye to the mayonnaise, Hellman’s said on Facebook on announcing the discontinuation in South Africa, but the company had to take into account the hefty import prices. “A big thanks to our loyal fans for all the mayo love over the years”, company said
But the announcement generated a buzz on the internet, with many users fearing that the service might be pulled from shelves globally. Hellman’s removed the original Facebook post, but the uncertainty it generated persisted since the business failed to clarify that the product recall applied exclusively to South African stores.
Hellman’s mayonnaise has been a staple in homes all around the world, but notably in the United States, for well over a century. Americans were upset about the rumour that it was being cancelled. The news that Hellman’s mayonnaise is “going out of business,” as one user put it, is not what its consumers want to hear in the year 2023.