Twitter is thinking about implementing a way for users to charge for access to their videos
The media reported on Wednesday that Twitter, under its new CEO, Elon Musk, is purportedly examining an option to allow users to put video content behind a paywall. This news came on the same day that Musk was named CEO of Twitter. Users would have the ability to enable the “Paywalled Video” function, as stated in a report published by The Washington Post: “a feature that is activated whenever video material has been added to a tweet.” They will then have the option of selecting a price from a list of predetermined options, such as $1, $2, $5, or $10. According to the claim, other users of Twitter would be able to like or repost the content regardless of whether they had paid to access it.
It’s possible that the new functionality will go live within the next week or two. It is not quite apparent, however, whether this possibility was imagined before or after Elon Musk, CEO of Tesla, assumed control of the platform. “But the accelerated timeline gives the company’s internal review teams just three days to provide feedback on the potential risks,” the report mentioned.
The platform, which is known for being a place to publicly post brief ideas, memes, and links, will undergo a huge transition once it introduces the premium video option. Twitter has recently expanded into live audio with a feature called Spaces and begun experimenting with premium features, such as a “tip jar” for content creators and a “Super Follow” option that allows popular tweeters to charge a subscription fee for bonus content. In addition, Twitter has recently branched out into live audio with a feature called Moments, which allows users to share photos and videos in real-time.