Twitter can share 10% more of its revenue with content creators than YouTube can
Elon Musk is once again back on “trending,” as the newly appointed CEO of Twitter has now claimed that he will be able to pay content creators more than what is now paid by online video platforms such as YouTube and Twitch. This has brought Elon Musk’s name back into the spotlight. Twitter, which has primarily functioned as a social networking platform up until now, is currently attempting to broaden its scope under the leadership of its new chief. Elon Musk has been working hard on Twitter ever since he took control of it on October 27. He has been trying to come up with and implement a lot of new ideas.
This will consist of a “paid verification blue tick” as well as a content moderation committee for content that is deemed problematic. Elon Musk made the decision to sell “blue tickmark” verification in order to bring in additional revenue. The well-known video-sharing website YouTube gives the people who create the material 45 percent of the revenue share. Elon Musk, who had already discussed implementing such a mechanism on Twitter, has now provided the world with its specifics, as he had earlier in the conversation. According to him, Twitter should contact all of the top content creators on YouTube and inquire as to whether or not they would think about putting content on the social networking platform if Twitter offered a revenue share that was 10% more than YouTube’s.
There is a possibility that Twitter will require these content providers to refrain from posting the content anywhere else. Despite the fact that Twitter may offer a revenue share of 55% at first glance, this may not be a wise idea. That would be a big risk issue for the content creators, as no one has a clear knowledge of how much ad income potential Twitter has in order to maintain a large community of content creators. Those creators would be dependent on Twitter for their livelihood. Content creators who already have a large number of fans on YouTube will find it hard to get the same amount of support on Twitter.
Since Elon Musk took over as Chief Executive Officer of the social media company, a significant number of advertisers have left the platform, which is another significant development that should be brought to your attention. When Elon Musk seized the reins of the company, a verification system known as the “blue tick mark,” which had previously been employed to prevent imitation of celebrities and powerful persons, was opened up to the general public. A blue tick mark can be purchased by anyone who is ready to pay $8 per month for it. According to the latest news from a variety of sources, the “paid verification” system seems to have stopped for reasons that are still unknown.