Stranger Things Season 4 has been a record-breaking success for Netflix
With the first episode of the current season having the most hours seen in a weekend debut for a streaming series at an astounding 286.79 million, Stranger Things Season 4 has been a record-breaking success for Netflix. Volume 2 of the season continued this enormous success, and its Friday morning launch caused Netflix to crash and become inaccessible to many of its users, with reports of issues reaching over 13,000 people. Now that Season 4 of Stranger Things has set a new record for the most viewing time over the course of a week on Nielsen Streaming, we know that the show has once again broken a record.
According to Nielsen, 7.2 billion minutes of Stranger Things were watched over the week of May 30 to June 5. Since the weekly rankings start in 2020, this is the highest weekly total of any streaming title. This maintains the fourth season’s streak of breaking records as it also has the highest two-week total of any streaming program during the weeks of May 23–29 and May 30-June 5, bringing in a two-week total of 12.34 billion viewing minutes.
The time spent watching the series on computers or mobile devices, as well as viewers from outside the US, were not included in the Nielsen rating because Nielsen’s streaming ratings only account for the viewing minutes on TV sets and only assess U.S. audiences.
Stranger Things blowing over that milestone and exceeding the 7 billion mark is all the more astounding because no streaming show has ever crossed the 6 billion Nielsen viewing minutes threshold in a single week. The only other series to accomplish this feat were Ozark in the middle of the COVID-19 lockdowns in Spring 2020 and Tiger King, which accomplished the feat twice.