Renault and Google are extending their partnership in software services for future Renault vehicles
The software services agreement between Renault and Google is being expanded for upcoming Renault automobiles. Google is rumored to be the automaker’s preferred cloud provider. Through this relationship, Renault will undergo a complete digital transformation, from the car’s design through its introduction to the market. According to automakers and technology companies like Sony, Apple, and Google, future automobiles could be built on platforms more akin to smartphones, with billable services and wireless key upgrades.
“We want to make the car an intelligent object that learns and can be upgraded over the air, similar to a mobile phone,” Renault CEO Luca de Meo said in an interview. Google and Renault first joined forces in 2018. With this extended collaboration, the tech giant will help Renault boost its “end-to-end digital transformation, from the design of the car to its market launch through its production,” de Meo said.
He continued, saying the additional capabilities will increase income, keep consumers, and increase the value of the company’s vehicles by enabling drivers to identify their vehicles in huge parking lots. “From birth to death, the product has a relationship with the company that spans more than one ownership cycle,” says de Meo.
The Renault-Nissan-Mitsubishi Alliance earlier this year unveiled its strategy for the remainder of the decade, stating that it would put a particular emphasis on connectivity in the vehicles produced by the three firms. Their shared technology includes an Alliance Cloud cloud computing platform and a single, centralized electrical and electronic architecture that includes electronics, hardware, and software applications.
As reported in the most recent edition of the “B2B and Digital Payments Tracker®” series, “Reshaping Global Business With Connected Vehicles,” a collaboration between PYMNTS and American Express, innovations like these are driving a global automotive software market that one recent study predicted will have a compound annual growth rate (CAGR) of 15% between now and 2030. According to Tatia Adams Fox, vice president, and general manager of American Express Travel and Entertainment National Client Group, “connected cars will accelerate the shift of global wireless data networks toward more sophisticated, personalized experiences.”
“They will also drive B2B and B2C businesses to aggressively invest in innovative connected vehicle technologies as well as market and consumer data that inevitably create new revenue streams,” Fox said. Automobile manufacturers are increasingly joining forces and forming partnerships to advance technological aspects.