Netflix has introduced its new membership option with ads in Canada
Recent reports indicate that Netflix has begun offering its new subscription option in Canada, which includes advertisements. As a result of growing inflation, people might find that this new membership choice meets all of their requirements perfectly. You may learn more about the new membership option by reading the complete article.
Consumers are faced with more choices and more platforms and are making more deliberate decisions as to which streaming services they keep and which ones to cancel, said Justin Krieger, senior technology and media analyst at consultancy firm RSM Canada.
“Canadians don’t have that legacy of experience and, as a result, may be more resistant to the way Netflix is introducing that service,” said Carmi Levy.
It’ll take time for Netflix and others to educate Canadians on the advantages of paying less for a streaming service and getting ads served up in return. “The devil is always in the details whenever a streaming provider introduces an ad-based tier,” Levy said.
“What matters most is how intrusive the presentation of ads is to the overall viewing experience. And if it is intrusive in the way that consumers have long complained about traditional broadcast television ads, then this could very well be a non-starter for Netflix. “
“What we’re seeing is a lot of initial excitement and questions around Netflix, in particular,” said Marissa Cristiano, an account director at Cossette, who says she’s “exploring” ad buys on the service with some clients.
Netflix is now offering a subscription plan that is more affordable than previous options due to the presence of commercials. Those people who do not already have a Netflix subscription will find that this plan is a blessing in disguise because it gives them the possibility of finally being able to afford one. However, a portion of the audience will have to give up binge-watching altogether due to the fact that the practice won’t be feasible with the subscription plan being discussed. There will be advertisements shown prior to the program, during the program itself, and immediately following the program.