On September 25, Netflix held its first-ever global fan event, Tudum, which featured first glimpses and trailers for over 100 new Netflix films and programmes.
Tudum had over 25.7 million views across Netflix’s 29 YouTube channels, Twitter, Twitch, Facebook, TikTok, and Tudum.com, according to Netflix. The streamer also claimed that within 15 minutes after the show concluded, the exclusive footage and trailers posted on social media had already racked up 300 million views. So far, fans have produced about 695 million views for Tudum, pre-shows, clips, and trailers, totaling over 3.3 billion impressions across 184 countries.
Some of Netflix’s most popular returning titles, such as “Stranger Things,” “Bridgerton,” “The Witcher,” “La Casa De Papel,” and “Cobra Kai,” were included in the three-hour online show, which included interactive panels and chats with the creators and stars. New releases such as “Cowboy Bebop” were also included on the list. The debut dates for the second seasons of “The Crown” and “Emily in Paris” have been announced.
Netflix provided sneak peaks for several of its most popular shows, including the finales of “Money Heist” and “Big Mouth.”
Kanye West’s documentary “Jeen-Yuhs,” which caught an intimate portrayal of the global superstar, and “Tiger King 2,” in which Joe Exotic is shown giving an interview in jail, were among the documentary teasers. The sequel to “Tiger King” will be released in November.
“Don’t Look Up,” starring Meryl Streep, Leonardo DiCaprio, Jennifer Lawrence, Rob Morgan, and Jonah Hill, and the sequel to “Enola Holmes,” starring Millie Bobby Brown and Henry Cavill, were among the next projects previewed during the event.