Netflix bans crypto ads and commercials on its new ad-supported subscription plan
Cryptocurrency-related advertisements and commercials are prohibited by the streaming service Netflix, which also just announced that it will not let these types of promotions on its next ad-supported subscription plan, which is scheduled to go live in November. It has been reported by various sources that commercials relating to politics and gambling will not be permitted on the Netflix platform. When it comes to the types of advertisements that can be displayed on their platform, the streaming firm is likely to have a lot of stringent rules and regulations. They will not permit any advertisements for pharmaceutical or medical products on the platforms, nor will they permit any advertisements for products that are marketed to children. Users who choose to subscribe to this plan will not be subjected to advertisements that are disruptive or deceptive because these features are included.
After all, Netflix needs to make sure that they maintain a positive user experience even while they are required to display advertisements to their viewers. The ad-supported plan is expected to be priced at $7. Just like the majority of other firms, Netflix will eventually embrace cryptocurrency advertising. For example, Facebook initially prohibited advertisers from using its platform to promote cryptocurrencies, but the company later reversed its decision and lifted the ban. There are numerous other cases that are comparable to this one. There is also the chance that the prohibition of cryptocurrency advertisements might vary from nation to nation according to the laws and norms that govern those places. In addition, it is not clear which nations would be able to use this streaming option.
Recent months have been difficult for streaming service Netflix. The streaming platform shed around one million subscribers in the first three months of 2022, and data for the second quarter is not yet available. We have little choice but to come to terms with the fact that some nations, including India, do not have access to Netflix’s more affordable subscription plans. And even in those cases, a single plan is shared by numerous customers, which makes it challenging for Netflix to generate a profit. Therefore, Netflix is working to introduce cheaper plan options, which will only be achievable by displaying advertisements. Because of this, they are thinking of introducing a new subscription plan that will cost anywhere between $7 and $8 each month. However, the rationale for their decision to exclude cryptocurrency advertisements is not entirely clear.