M&M’s: New Colors, Shoes, and Personalities for Characters
The colourful figures you see on M&M’s candy packages and ads will get a new appearance as part of the company’s rebranding effort. “global commitment to create a world where everyone feels they belong.” was cited by Mars, Inc. in making the statement.
To celebrate their new M&M’S mascots, the candy company has developed a YouTube ad that includes messages of belonging and accepting everyone. The new characters are barely distinguishable from the old cast. This year’s M&Ms have a more streamlined form and fading colours on their arms and legs to match the candy shell hue. Most obviously, though, is the height of the brown M&M’s heels being decreased and the green M&M’s towering go-go boots being switched for shoes.
There will be a more modern take on the characters’ features, as well as more complex personalities to promote the significance of self-expression and the strength of community via storytelling, according to a statement from Mars, Inc. It is expected that the ampersand will be given more prominence in the new logo in order to emphasise the brand’s goal of uniting individuals.
For the first time since 2012, a set of six M&Ms in various colours has been shown in commercials. In 1954, two M&M’s figures initially appeared in black-and-white ads.