M&M’s is introducing a new character after a decade
Whether or not you like M&M’s, you have definitely heard of the brand’s mascot characters. Each character stands in for a different color of M&M and has its own unique personality. These cheerful characters may be seen on the packaging and promotional materials, and according to the website Behind the Voice Actors, celebrities like J.K. Simmons (Yellow) and Vanessa Williams (Ms. Brown) provide their voices when the characters are animated.
Those of you who have been paying attention may have noticed that these characters represent all but one of the rainbow’s colors. It appears, however, that this is no longer the case. According to Mars, Inc., the “melts in your mouth, not in your hands” candy brand will be adding a new character and color, purple, in September 2022.
Ten years after the previous M&M character was added, on September 28, 2018, Today revealed that Purple would be joining Yellow as a peanut M&M. Purple, with her long lashes and lace-up boots, made her singing debut. She sends a strong message to the world in an upbeat music video by singing about how she is going to be herself.
However, Purple will not be a new taste ambassador like some of the other M&M’s characters. Instead, she stands for openness and diversity, as claimed by Mars, Inc. In her song “I’m Just Gonna Be Me,” she encourages her listeners to embrace their uniqueness and express themselves freely. This view is reflected on the official M&M website, which says, “With her optimistic outlook, quirky nature, and authentic charm, our newest crew member reminds us to embrace our true selves. Imagine a world with less judgment and more connection and consistent laughter.”
However, Purple can be found on limited-edition packaging and other promotional materials, even though she is not included in any of the M&Ms sold in stores. M&M’s Design Your Own website still lets you select purple as a color option for personalized orders.
The new color of M&M’s spokescandy, purple, better reflects the world’s rich variety of people and cultures. “This was about ensuring that the entire crew, the entire cast of spokescandies, were reflecting the world that we’re living in,” Jane Hwang, global VP of M&Ms, told The M&M’s rainbow is now full with the addition of purple.