Kendrick Lamar is The Greatest Rapper Of This Generation names NYT
Kendrick Lamar and his longtime collaborator Dave Free appear together in the current issue of The New York Times Magazine. A recent article in Rolling Stone hailed Kendrick Lamar as “this generation’s greatest rapper.” The 2011 video “HiiiPower” is a throwback to Lamar and Free’s early days of working together on music videos.
“To see somebody that much devoted to artists’ crafts, where he’s willing to sit with them and edit the video himself, it lets me know what type of not only businessman, but what type of friendship and what type of dedication he has for something he believes in,” remarked Kendrick. “It was my song. Not his song. I go on tour and perform that song and make millions of dollars.”
“So, for him to be willing to sit there and do that, day in, day out, that let me know,” he elaborated.
Lamar mentioned that his latest album, “Mr. Morale & The Big Steppers,” is where he feels most at ease expressing himself. I’ve never put myself out there like I did on this album,” he claimed. I’ve been freestyling ever since I first picked up a pen. Without realising it at the time, this was the moment I’d been working toward.
The MC brings up his lack of social media use once more. “My social media, most of the time, is completely off,”, he tells NYT. “Because I know, like … I can easily smell my own [expletive]. I know. … Like, I’m not one of those dudes that be like, Oh, yeah, I know how good I am, but I also know the reason why I’m so good is because God’s blessed me with the talent to execute on the talent, and the moment that you start getting lost in your ego, that’s when you start going down.”