Heidi Klum and daughter Leni heat up internet in new lingerie campaign
Leni Klum and Heidi Klum have reunited for a steamy photoshoot for lingerie company Intimissimi. The 18-year-old model and college student posed in a balconette bustier with beaded straps and string pants, as well as a white lace bra and matching Brazilian panty with colorful bead accent. Heidi, meanwhile, posed alone in a purple lace bra and matching underpants.
Heidi announced the campaign on Instagram, writing, “Yiiipppppppiiiiiiiii our new @intimissimiofficial campaign is here.” Heidi disabled comments on her post, but Leni’s Instagram received both supportive and critical feedback. A fan said, “Genetics jackpot,” while another called Leni a “nepo baby” and wondered how she landed a major modeling contract.
Leni told People last year that she doesn’t mind being called a “nepo baby” because she had aid getting her career started, despite the criticism she had received. She explained, “I did get help starting off, and I know that people would dream to start off with what I had,”
Leni also seemed to shrug off the criticism she received for the Intimissimi campaign, saying that she was content with the photographs she took and that she and her mother had a great time working on the shoot.
The mother-daughter team’s collaboration with Intimissimi has been met with both criticism and acclaim. A follower of Heidi’s wrote in response to her post, “I love seeing this mother-daughter team. Gorgeous shots as always.” An additional observer remarked, “Stunning women, stunning lingerie.”
Recent ads featuring sisters Gigi and Bella Hadid for Jacquemus and daughter Kaia Gerber and her mother Cindy Crawford for Omega watches are instances of this increasing trend. Both the stunning photography and the promotion of nepotism in the fashion business have garnered attention for these commercials.
It will be interesting to see how Leni handles the attention that comes with having famous parents as her modeling career takes off. Nonetheless, it’s obvious that she and Heidi are having a great time working together for Intimissimi and producing stunning photographs.