HBO Max & Discovery+ will merge to become brand new streaming services
HBO Max/Discovery+ streaming service will be launched in the United States by Warner Bros. Discovery next summer.
During WBD’s quarterly results call on Thursday, CEO and President, Global Streaming and Interactive, JB Perrette, shared the news with the audience.
In the regions where HBO Max has already debuted, he said, “Our primary focus for the rollout will be in the markets where HBO Max has already launched,”“We plan to launch the service sequentially starting in the U.S. next summer. Latin America will follow later in the year. European markets with HBO Max will follow in early ‘24, with additional launches and key Asia Pacific territories and some new European markets coming later in 2024.”
Perrette went on to say that once additional work on development and testing is completed, the company would look into ways to speed up the deployment.
When asked how much work remains in the coming months, he noted that the IT platform needed to be overhauled and consumers needed to be migrated. Getting it perfect will take time, as there is much to be done.
By 2025, Perrette expects to have 130 million global subscribers, an increase of almost 40 million.
He called the two services “unique” and “complementary,” but he also acknowledged that the ways in which users interact with the information on each site are vastly different.
With episodes like Succession and House of the Dragon, Perrette said HBO Max is more about “appointment viewing,” whereas Discovery+ is more about “comfort viewing.”
“These are two critical and powerful components of a strong and sustainable subscription business,” he added. “Coupled with our world-class collection of globally recognized brands franchises and characters, it is truly an unprecedented combination in an already crowded market.”