Google has disclosed that it is working on a number of improvements to enhance users’ search results
Google has acknowledged that it is putting in an effort to boost users’ search results with a number of changes. The new update aims to cut down on clickbait and make it simpler for users to find more good and authentic material in search results. These changes would be introduced over the course of two upgrades, the Mountain View-based company announced on Thursday. According to the company’s blog post, “We’re launching a number of enhancements to Search starting next week for English users internationally in order to make it easier for people to access excellent content produced by and for people.”
The “helpful content update,” as Google calls it, is said to target content that was created just for the sake of ranking rather than with the idea of informing or supporting users. With the new update, Google’s search rankings will no longer favor low-quality content. The company’s internal testing of this update has already yielded encouraging results. Recently, Google made some changes that specifically target content written with SEO in mind. With the latest algorithm update, Google wants users to find high-quality original content and wants to remove any websites that rank well in search results but do not give them the information they need.
Additionally, Google has made a suggestion that it will introduce an update that will make it simpler to get reputable and good product reviews. This action is a component of Google’s continuous effort to support reviews that are more thorough, helpful, and founded on actual experience in search results. We’ve been working to make these systems better, and in the coming weeks, we’ll roll out another enhancement to make it even easier to find authentic, excellent ratings. According to the blog post, “We’ll continue making this effort to ensure you find the most beneficial information while you’re researching an online purchase.”