Elon Musk sends an ultimatum to Twitter employees: Work Long Hours or You’re Fired
Elon Musk issues a deadline to Twitter’s staff. The social media company’s earlier policy permitting staff to work from home has been changed by the billionaire CEO since he took over the business. After firing 50% of the workforce, his most recent request to the remaining workers is to put in lengthy hours. The CEO of Twitter, Elon Musk, informed all staff members via email on November 16 that if they did not agree to these terms or support his vision for “Twitter 2.0,” they might expect to work “long hours at high intensity” or receive “three months of severance.”
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore.” This will mean working long hours at high intensity. “Only exceptional performance will constitute a passing grade,” the billionaire wrote.
“If you are sure that you want to be part of the new Twitter, please click yes on the link below,” he continued. “Anyone who has not done so by 5 p.m. ET tomorrow (Thursday) will receive three months of severance.”
“I’m working the absolutes.”
The serial entrepreneur recently admitted that since taking over Twitter, he hardly sleeps.
“I have too much work on my plate, that’s for sure,” Musk said on November 14, during an appearance at B20 Indonesia, a business conference running alongside the G20 summit in Bali. “I’m working the absolute most that I can work, from morning to night, seven days a week.”
Musk also told attendees at the 29th annual Baron Investment Conference a few days earlier that his workload has increased from 70 hours a week to 120.
“But, I think once Twitter is set on the right path, it will be much easier to manage than SpaceX or Tesla.”
Musk sacked the CEO, CFO, and other top executives right away after taking the firm private last month. In addition, he fired half of the company’s employees by sending emails and robbing them of Slack or laptop access, and contractors were also let go this week without warning. Since he fired engineers who had worked at Twitter for a long time because they disagreed with him on the site or in the company’s Slack channels, a messaging tool used by employees, a lot has been written about his most recent efforts to cut costs at the company.
As a result of his abrasive leadership style, hasty decisions have also been made, such as the addition and suspension of Twitter Blue, a $7.99 per month service that allows users to acquire the once-lauded blue check mark. Several ad and media buying agencies, however, advised their clients to stop advertising on the microblogging website after many publicly traded companies, including pharmaceutical behemoth Eli Lilly (LLY) – Get Free Report – were impersonated and lost millions of dollars in market capitalization overnight. On November 15, Musk said that a new version of Twitter Blue would go live on November 29.