EA Sports Splitting With FIFA Next Year, Reveals New Rebranding
In order to usher in “a new era” of soccer games, EA Sports has announced that it will abandon FIFA’s branding in 2023.
Though the business claims that this year’s FIFA title will be “the best ever,” they also state that EA Sports FC will be their soccer franchise moving forward starting in July 2023. The game will contain fan-favorite modes like Ultimate Team, Career Mode, Pro Clubs, and Volta Football, and will have over 300 licence partners throughout the world.
Cam Weber, EVP, Group GM of EA Sports & Racing, states, “Our unique licence portfolio of over 19,000+ players, 700+ teams, 100+ stadiums, and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC.” “This includes unique collaborations with the Premier League, LaLiga, Bundesliga, Serie A, and the MLS, among others.”
Since the first FIFA game was published in 1993, EA and FIFA have had a nearly 30-year cooperation that has resulted in one of the most profitable sports franchises in gaming. Weber claims that more details about their future plans will be released in the following months.