Boycott calls for Adidas for no action on Kanye West’s antisemitic comments
After Ye, then known as Kanye West, made a series of antisemitic comments, the internet community has been calling for Adidas to sever connections with him.
On Saturday, an antisemitic hate group put a banner over a Los Angeles freeway reading “Kanye is right about the Jews.” prompting a backlash on social media against the German athletic brand. A number of notable people, including local lawmakers and social media users, spoke out against the occurrence.
Adidas, which has been working with Ye since 2013, became a Twitter trend on that day. Both the corporation and Ye’s representatives did not immediately return requests for comment.
Several other people in the fashion and entertainment industries have distanced themselves from Ye because of his comments.
On Friday, relations between him and Balenciaga, a high-end fashion label, were cut. On Monday, he was officially dumped as a client by CAA, one of the most important talent agencies in the world. MRC, a major Hollywood investor and producer, also cancelled their recently finished documentary about Ye.
After seeing Ye wear a “White Lives Matter” shirt at Paris Fashion Week, Adidas has announced that the company is reconsidering its relationship with the rapper.
Adidas said in a statement that “after repeated efforts to privately resolve the situation,” it had decided to “place the partnership under review.” “We will continue to co-manage the current product during this period.”
Users on social media who are criticizing Adidas have frequently referenced a video in which Ye discusses his association with the company.
The video has gone viral for its viral quote: “It really is incredible that Kanye West could say, ‘I can say anti-Semitic things and @adidas can’t drop me,’ and Adidas chooses to do exactly that. Their silence says it all.”