Apple’s App Store to start showing more ads
More advertisements will soon appear in the App Store for users of the iPhone, iPad, and iPod Touch. Although solely in the app’s search section, advertisements are already present on the Apple App Store. Additionally, they are simple to identify because the listing has a small blue badge that says “ad” and a blue shade behind it. However, according to 9to5Mac, Apple is preparing to add additional advertisements to the App Store app, including those in the Today section and on the pages of specific apps.
A wide variety of highlighted apps are included on the Today tab, which Apple introduced in 2017 as part of iOS 11, and the content is updated every day. According to reports, the new ad spot for the Today section will appear in the second slot down the page, once more denoted by the blue ad tag. According to 9to5Mac, the other ad slot will be located at the absolute bottom of an app listing.
The new space, as the publication notes, will let other developers promote their own products next to related apps, albeit they won’t be able to pick which precise app their ad displays next. Instead, Apple’s algorithms will conduct the matching between apps and advertisements for software that is similar to them. The new ad spots will increase revenue for one of the most successful corporations in the world, Apple while giving developers of all sizes another chance to promote their work in front of more people in the hopes of gaining more downloads.
Apple stated in a statement regarding the decision to add more advertisements to the App Store that its Search ads offer “opportunities for developers of all sizes to grow their business.” It went on: “Like our other advertising offerings, these new ad placements are built upon the same foundation — they will only contain content from apps’ approved App Store product pages and will adhere to the same rigorous privacy standards.” The statement continued.
Though Apple has failed to provide an exact launch date, the new ad spots are expected to start appearing in the App Store soon, initially as a test.