Apple to launch its new search engine at WWDC 2022 next week
As it prepares for its annual WWDC event, Apple plans to develop its own search engine. The basis of the speculation is a tweet from writer Robert Scoble, which came after a thread detailing the Apple surprises he expects in the next year. Scoble reportedly told Mashable that the information is based in part on encounters with informants and in part on deduction. He went on to say, “This is the most expensive product launch of all time.”
Due to a lack of competition in the search market and a long-standing rivalry between Google and Apple, many have predicted that the Cupertino titan might ultimately put its toes in the water. Although estimating the worth of Google Search is tricky due to the way Alphabet’s revenues are disclosed, we do know that it provides for the majority of the company’s ad income, which was USD210 billion in 2021.
If Scoble’s sources are true, Apple has decided it wants a piece of the action as well. But why now, in particular? Apple feels that the iOS and Safari install bases have achieved critical mass, allowing it to mount a meaningful challenge to Google’s dominance, according to one theory. According to Mashable, Apple has benefited for years from a collaboration with Google, which ensures that Google is the default search engine in Safari (worth an estimated USD20 billion per year).