Apple boss Tim Cook invited Twitter chief Elon Musk to settle the dispute
Elon Musk, CEO of Twitter, accepted Apple CEO Tim Cook’s invitation to visit the tech giant’s spectacular, spaceship-like Cupertino headquarters on Wednesday. Musk afterward expressed his gratitude to Cook for giving him a tour of the “amazing HQ.” A day prior to their meeting, Musk had tweeted that Apple had “threatened to withhold Twitter from the App Store.” He also questioned the company’s dedication to free speech after asserting that Apple had cut back on its Twitter advertising since he took office, even though it most likely wasn’t the only business to do so.
Musk previously criticized Apple earlier in November for taking a 30% cut of developer sales, even though this only applies to developers who earn more than $1 million a year via the App Store. Musk seemed considerably nicer toward his new pal Cook after their meeting on Wednesday, writing, “Good talk.” We cleared up the confusion around Twitter possibly being taken off the App Store, among other things. Tim was adamant that Apple had never given it any thought.
Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.
— Elon Musk (@elonmusk) November 30, 2022
At the end of October, Musk acquired Twitter in a contentious $44 billion deal. Since Musk sacked the CEO and the whole board of directors before appointing himself as bossacor “Chief Twit,” as he briefly dubbed himself the company has been going through a lot of turmoil. Additionally, he reduced the staff by roughly 50%. Confusion has reigned over the organization’s revamp of Twitter’s verification system, in which well-known personalities are awarded a blue checkmark, during his first month in charge.
There are worries that Twitter is letting up on content control after Musk launched a number of Twitter polls that resulted in the reinstatement of the banned account of former President Donald Trump and approximately 6,000 other previously suspended accounts. Many of Twitter’s major advertisers have decided to delay or cut back on their spending on the service until assurances are given that their advertisements won’t appear next to objectionable or deceptive content. This is because there is currently uncertainty regarding moderation.
Musk has made fun of Cook numerous times over the years, but after the meeting on Wednesday, the new owner of Twitter adopted a more conciliatory stance. Of course, it remains to be seen if it holds.