Amazon went on to file a lawsuit against the admins from 10,000 Facebook groups over fake reviews
Amazon.com Inc. later brought legal action against the administrators of more than 10,000 Facebook groups on Monday, July 18. These are allegedly the organizations that coordinate the distribution of money or goods to customers who are willing to write unreliable product reviews. These international organizations concentrated on enlisting prospective fake reviewers. They mostly worked in the UK, US, Germany, France, Spain, Italy, and Japan’s online stores for the large retailers. According to allegations they received from Amazon, there are approximately 10,000 groups on the social media platform. The retail behemoth went on to explain how its prior legal efforts had been successful and had even ended the careers of several of these well-known review brokers. According to reports, they began suing people for situations like this in 2015.
The retail behemoth mentioned a Facebook group named “Amazon Product Review” that had over 40,000 members up until last year when Meta’s Facebook banned it. It turns out that it evaded detection using a well-known, AI-eluding technique that substitutes letters with words that could be recognized. Amazon explained how it will use this disclosure method to identify such offenders and remove bogus reviews that its own technology was unable to detect. Even if the site is constantly under observation, it is clear that a number of fraudulent evaluations continue to exist and contribute to the constant global sale of goods on the site. Amazon has long battled against reviews that increase product ratings artificially. An examination in 2018 showed how these false reviews clearly dominated some categories.
The study made clear how vendors entice customers on websites like the Amazon Review Club to leave favorable reviews in exchange for payment. The problem was brought up by Amazon last year, who noted that they had noticed an uptick in “bad actors” seeking to facilitate bogus reviews outside of the online retailer. In the first quarter of 2021, the e-commerce company claimed to have discovered over 1,000 review selling groups on social media platforms. It was clear that there had been a threefold increase since the first quarter of 2020. Companies struggle to eliminate numerous other types of deceptive information in addition to false reviews. For instance, a large enough online currency printing machine can cause unmanageable systemic problems.