Amazon Prime Video is rolling out a newly redesigned experience for subscribers
Simply put, Prime Video is disgusting. Its user interface (UI) is about as welcoming as those Velociraptors in Jurassic Park, and its menus are crowded. Additionally, its library is a confusing mix of add-ons, premium, and free content. Prime Video is finally getting a redesign that fits its status as one of the best streaming services in 2022. This is thanks to executives at Amazon, which owns Prime Video, who have been aware of its design flaws for a long time.
For subscribers using the Prime Video app on Android phones and living room devices (like Fire TV sticks), Prime Video is launching a new, redesigned experience this week. The streamer’s iOS and desktop apps will also get a makeover, but not before all of the aforementioned devices have all received the update. What’s the big idea then? The improved menu navigation system will make it easier for Prime Video users to peruse the platform’s selection of movies, TV series, sports, and premium channels. This is the most important design improvement.
Amazon is finally redesigning Prime Video’s user interface. pic.twitter.com/sMpy0ahd7f— DiscussingFilm (@DiscussingFilm) July 18, 2022
The Prime Video app will soon include a number of side menu choices, including Home, Store, Find, Live TV, Free with Ads, and My Stuff, whose pages will include sub-navigation panels to further distinguish between accessible and non-accessible content. Sports programming, for example, will be categorized under the Sports sub-menu in the Home section, while Prime Video’s expanding selection of original programming, which soon will include the eagerly awaited Rings of Power series, will be featured in a separate carousel from the platform’s licensed movies and TV shows (much like Netflix’s originals tab). The redesigned Prime Video also incorporates additional Netflix features. Soon, the app will have its own Top 10 Chart that will list titles in order of popularity (likely over the course of a week) and rank them in a simple-to-navigate list.
The Prime Video team also seems to have taken note of users’ complaints about the content that is and isn’t included in a basic Prime Video subscription. To distinguish between titles that can be downloaded for free (marked with a blue checkmark icon) and those that can be rented, purchased, or subscribed to, new visual cues will be introduced (marked with a shopping bag icon). Also, a handy tab called “My Subscriptions” will appear at the top of the homepage, giving users quick access to all the content that comes with their membership.
Finally, users will have the opportunity to search for particular books, genres, or collections while filtering results by standard or 4K UHD video quality on the Find page. As previously reported, the new Prime Video design will start appearing on Android and living room devices this week, with updates coming to the app’s iOS and desktop versions later in the year. Once we’ve given the revamp a shot, we’ll let you know what we think.