Ad man Dan Wieden who coined “Just Do It” for Nike, has passed away
Dan Wieden, 77, died on Friday at his home in Portland. he was the man who came up with the slogan for which Nike is now known.
On April 1st, 1982, in Portland, Oregon, Wieden and David Kennedy established their advertising agency, Wieden + Kennedy.
After leaving his day-to-day position with the company in 2015, Wieden is widely acknowledged as the inspiration behind the slogan “Just do it.”
The renowned firm created classic advertisements, including a groundbreaking documentary-style commercial for Honda. Afterwards, several more productions adopted its wobbly camera style.
Advertising firm Wieden + Kennedy issued the following statement:
“We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.”
Kerry Tymchuk, the director of the Oregon Historical Society, has praised Wieden + Kennedy for their significant contributions to the city of Portland.
Tymchuk remarked that just as Nike and Columbia had made Portland the center of the sportswear business, so too had Dan Wieden and Wieden + Kennedy made the city the center of the creative sector. “Other advertising pioneers, other marketing firms kept coming to Oregon because of what Wieden + Kennedy was doing or because they got their start at Wieden + Kennedy.”
It has been over a year since Kennedy’s death at the age of 82.
A native of the Portland area, Wieden attended Grant High School and the University of Oregon, where he studied journalism. Wiedne encouraged the development of and contributed to existing community organizations.
Donations in Dan Wieden’s memory can be donated to Caldera Arts, the organization he founded to aid Oregon’s students and artists.