Activision Blizzard earned $1.2 billion from microtransactions in just 3 months
Activision Blizzard claimed $1.2 billion in microtransaction earnings from July to September on their Q3 2021 conference call. This applies to all game purchases, including Overwatch, World of Warcraft, and Warzone.
Microtransactions and their place in the gaming environment have gotten a lot of attention. Everyone from Destiny 2 fans to FIFA enthusiasts has questioned the system in the past due to “gambling” concerns.
But, despite the outrage, there’s a simple reason why microtransactions are so popular among game developers: they’re profitable.
During Activision Blizzard’s Q3 2021 earnings call, the business announced that microtransactions brought in $1.2 billion in just three months. This means that their games made that much money only from downloading extra material from July to September 2021.
According to CharlieIntel, the corporation announced its financial success in Q3 2021 to shareholders. People are astonished by the number, according to the responses.
Activision Blizzard generated $1.20 billion in revenue from microtransactions during Q3 2021 (July – September) across all of their franchises.— CharlieIntel (@charlieINTEL) November 2, 2021
While some speculated on how much of that money may be utilized to aid Warzone with its hacking issues, others merely focused on where the money came from.
With games like Overwatch and World of Warcraft failing to produce a steady stream of new content, Warzone is expected to take the lead.
One user responded directly to the backlash and Warzone’s content: “Everyone complains about microtransactions but then they see Ghostface or Rambo or a*shole guy and they need their mom’s credit card.”
Although the actual percentage of revenues gained from each game is unknown, the figure is nevertheless eye-opening.